It's a fragrant, woody perennial, native to South America.
The flowers are tiny, star-shaped, ranging from deep blue, purple, lavender, to white They come in tightly packed spikes that develop into rounded, 2- to 4-inch-diameter clusters. Hairy and veined 1- to 3-inch leaves.
Grows to approximately 50 cm.
It was nicknamed the "cherry pie plant" because its fragrance supposedly resembles the aroma of a freshly baked cherry pie.
(I think it smells more like a mixture of almonds and vanilla).
Heliotrope thrives in a spot with full sun and moist, well-drained soil. It will also grow well in containers and hanging baskets.
Heliotrope gives off a pheromone that attracts the male Blue Tiger butterfly, he collects the pheromones and uses then to attract the female Blue Tiger butterflies.